What is The Ultimate Guerilla Marketing Tactic?
Amazon gets it. So does Salesforce. So does Etrade. Tesla? Yep, they get it too. Virtually all companies that exist mostly or solely online already understand how critical successful Internet marketing is to the bottom line. Yet for small businesses, there seems to be a massive disconnect with how to make digital marketing work in a way that’s impactful and cost effective. So let’s take a closer look at this difficulty, the best ways around it, and why local online marketing is so necessary to create lasting success. If you’re a small business owner, you may believe that online marketing...
Read MoreHow to Leverage America’s Aging Workforce in Your Business
If you find that a number of the candidates looking for open placements in your organization lack the business expertise, interpersonal abilities, or overall expertise required for getting the work done… you’re not alone. Many employers are running into a skills gap and it is costly. According to a study conducted for careerbuilder.com, a company loses more than $14,000 for each job that’s open for 3+ months. As employers struggle to meet the challenge of hiring great talent, several are taking a look at ways to keep existing employees that are nearing retirement. In fact, in 2014 the Human...
Read MoreControlling Overtime Costs
In light of the Department of Labor’s (DOL) recent changes to overtime pay rules—issued on May 18, 2016—more business owners are concerned about controlling overtime costs. The increase in the minimum salary an employee has to earn in order to be exempt from overtime pay (from $23,660 to $47,476) is expected to increase the number of workers eligible for overtime by 4.2 million. Complying with this change will add to companies’ payroll costs and may also impact their administrative and legal expenses as well. Fortunately, there are steps you can take to minimize the effects of the new rule...
Read MoreShould you Hire External or Internal Job Candidates?
A 2014 survey of business leaders found that 71 percent prefer to develop their current employees’ skills and then move them into more-senior rolls versus hiring an external candidate for the same position. There are many reasons why this is so, from performance to improving morale and reducing turnover. However, there are also situations in which an external candidate might be a better option. The trick is determining when; you’ll need to consider the following factors to figure it out. If you’re worried about hiring costs, you might want to look to internal candidates first. Outside...
Read MoreFour Reasons to Let Employees Work from Home
Today’s employees consider schedule flexibility an attractive benefit. According to a survey by FlexJobs, an online job search website, the options these workers are most interested in are telecommuting all of the time (79 percent), alternative/flexible schedules (47 percent), and telecommuting part of the time (44 percent). While working from home full time isn’t possible in many positions, there are more reasons than you may think to allow your employees to work from home one or more days a week. It will make them more productive. Among the respondents of the FlexJobs survey, 54 percent...
Read MoreYou Can Become a Better Boss
According to a 2015 Gallup survey of more than 7,000 U.S. workers, 51 percent of employees have quit a job to get away from a boss. The reasons are many, from lack of communication and appreciation to favoritism and micromanagement. If you’ve noticed that turnover in your department is increasing, you may want to take a look at your management style and consider these simple things you can do to become better liked and respected by your team. Maintain your boundaries. Boundaries are necessary in the boss/employee relationship, so don’t ask to join your team for lunch or invite them to hang...
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