How to Create an Energized Work Force
The notion of a 40-hour workweek is disappearing for many. 50+ hour work-weeks have become common. Many individuals go so far as to sleep with their iPhones turned on so they can respond instantly, 24/7, as needed. The biggest problem with this is that it leads to workers being tired and disengaged. Worse, workers suffer greater tension and make more judgment errors. The core question: are humans capable of working constantly without rest? The answer, of course, is no. As a business, it is important to be mindful of how employees are treated as they are a company’s greatest asset. Happy,...
Read MoreThinking About Remote Workers?
Allowing for remote workers has advantages. It gives you versatility, helps to reduce expenses, and allows you to draw from a larger pool of potential job candidates. There can be drawbacks as well. Top complaints: A sense that there’s less communication. Management’s struggle with knowing whether employees are staying on task. So how can you maximize benefits while limiting the drawbacks? Hybrid Approach Some companies allow employees a certain amount of flexibility to work from home. However they still require that employees be “in office” for a certain number of days per week or month....
Read MoreWhy Paying Attention to Mental Health Pays Dividends for a Small Business
Here’s a surprising statistic. In 61% of all work places, anxiety is present in a big way. In turn, this has a dramatic impact on substance dependency. The result is a less productive workforce that doesn’t offer its best to clients. This is only one statistic from the 2016 Mental Health & Substance Abuse survey commissioned by the IFEBP. (The International Foundation of Employee Benefit Plans based out of Brookfield, Wisconsin.). According to the survey, 94% of organizations reported that their employees are stressed. 67% additionally said that drug and alcohol abuse issues have been on...
Read MoreBest of 2016: What is The Ultimate Guerilla Marketing Tactic?
Amazon gets it. So does Salesforce. So does Etrade. Tesla? Yep, they get it too. Virtually all companies that exist mostly or solely online already understand how critical successful Internet marketing is to the bottom line. Yet for small businesses, there seems to be a massive disconnect with how to make digital marketing work in a way that’s impactful and cost effective. So let’s take a closer look at this difficulty, the best ways around it, and why local online marketing is so necessary to create lasting success. If you’re a small business owner, you may believe that online marketing...
Read MoreWhat is The Ultimate Guerilla Marketing Tactic?
Amazon gets it. So does Salesforce. So does Etrade. Tesla? Yep, they get it too. Virtually all companies that exist mostly or solely online already understand how critical successful Internet marketing is to the bottom line. Yet for small businesses, there seems to be a massive disconnect with how to make digital marketing work in a way that’s impactful and cost effective. So let’s take a closer look at this difficulty, the best ways around it, and why local online marketing is so necessary to create lasting success. If you’re a small business owner, you may believe that online marketing...
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